Pink Electric Scooters Scheme Empowers Women in Pakistan | Locally Assembled EVs Boost Mobility

Pakistan is witnessing a steady rise in female motorcycle riders as more women embrace two-wheelers for independence, affordability, and flexibility. This growing trend is reshaping cultural perceptions and driving higher demand for motorcycles, safety gear, and professional training. Reflecting this momentum, the Sindh government has launched the Pink Electric Scooters Scheme through the Sindh Mass Transit Authority, a landmark initiative aimed at empowering women and promoting eco-friendly transport solutions.

The scheme provides free e-scooters to women, with special priority for widows, single mothers, students, and working professionals. Keys to the first batch were distributed by PPP Chairman Bilawal Bhutto Zardari, who emphasized that women’s participation is vital to Pakistan’s progress. He praised Sindh’s role in sustainable transport, citing the introduction of electric buses, the Pink Bus Service, and now the Pink Scooty Scheme. Bilawal also announced a forthcoming Pink Taxi Project, designed to give women both safe travel options and new employment opportunities. Quoting Quaid-e-Azam Muhammad Ali Jinnah, he reminded the audience: “No nation can rise to the height of glory unless women stand side by side with men.”

The scooters are locally assembled in Pakistan through a joint venture between OKLA, a Chinese electric vehicle manufacturer, and Ravi Sundar, a leading Pakistani automotive company. This partnership not only brings Chinese technology and expertise but also boosts Pakistan’s position as an emerging hub for electric vehicle production in South Asia. OKLA, founded in 2015 in Taizhou, China, has expanded across several continents and set up its first assembly plant outside China in collaboration with Ravi Sundar in 2024. Company representatives noted that their participation in the Pink Scooty Scheme reflects a long-term commitment to sustainable mobility and women’s empowerment in Pakistan.

One of the beneficiaries described the scooter as a powerful symbol of equity, progress, and dignity. For many women, especially students and professionals, mobility is more than just getting from one place to another — it represents opportunity, safety, and the freedom to shape their futures.

Private-sector support has also been critical in the program’s success. Bilawal Bhutto Zardari acknowledged the contribution of KFC Pakistan, which is providing assistance in rider training and licensing. He urged other businesses to follow similar partnership models to strengthen social impact.

World over, electric vehicles are becoming central to green transitions, and Pakistan’s localized EV production marks an important step forward. With the Pink Scooty Scheme, women are not only being given the means of safe transport but are also being positioned as central figures in the country’s journey toward sustainability and gender equity.

The initiative stands as a reminder that inclusive policies and innovative partnerships can bring transformative change. For women across Sindh, these scooters are more than vehicles; they are pathways to empowerment, safer cities, and a future where mobility belongs to everyone.